With today's global launch of its newest family of feature phones called 'REX', Samsung is making no bones about the fact that is it also a feature phone maker. The first set of devices available under the REX umbrella will be the REX 60, REX 70, REX 80 and REX 90.Features common across the REX brand:
- Capacitive touchscreen except for the REX 60 which Samsung says has a "responsive" screen.
- Dual-SIM capable, with a couple of models having hot-swappable SIM card slot.
- TouchWiz interface;
- These devices are not based on Android.
- Preloaded applications include Opera mini web browser, ChatON messenger, Push Email with Activesync, Facebook, Twitter.
- More applications can be downloaded using Samsung's in house App Store.
Here are some model-wise specs:
REX 60: 2.8-inch "responsive" display, 320 x 240 pixels, dual-SIM, 1.3 mp camera
REX 70: 3-inch capacitive display, 320 x 240 pixels, dual-SIM (hot swappable), 2 mp camera
REX 80: 3-inch capacitive display, 320 x 240 pixels, dual-SIM, Wi-Fi, 3 mp camera
REX 90: 3.5-inch capacitive display, 480 x 320 pixels, dual- SIM (hot swappable), Wi-Fi, 3.2 mp camera
The devices will be priced from Rs 4300 to Rs 6500. However, individual pricing is not available at the moment. The devices will be mostly competing with Nokia's popular Asha series of mobile phones. Whether the REX series will be able to gain ground on the Asha series is yet to be seen.
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