Games For Windows Support

  • Subscribe to our RSS feed.
  • Twitter
  • StumbleUpon
  • Reddit
  • Facebook
  • Digg

Thursday, 2 August 2012

Roundtable Discussion With Greg Sullivan — Senior Marketing Manager, Windows Phone

Posted on 00:13 by Unknown

Interview: Roundtable Discussion With Greg Sullivan — Senior Marketing Manager, Windows Phone
 
What makes Windows Phone better than Windows Mobile?
With Windows Mobile, we built a layer of OS, licenced it to the hardware manufacturers, and allowed them to install it on any hardware they wanted, even going so far as to offer them a part of the source code to modify it in a way that suits them. However, this created application compatibility issues, as well as an inconsistency in the UI and performance of Windows Mobile 6.5 devices. It also happened that for certain applications, the hardware was not powerful enough to run smoothly. We decided to change our approach with Windows Phone. When we licence our software, we explicitly say to the hardware manufacturers that you cannot replace or modify our user experience. We've also specified a minimum set of hardware, going as far as to make it mandatory to have certain buttons on the phone. Manufacturers have to adhere to our strict guidelines, and that is what makes the user experience consistent across different manufacturers.


How will manufacturers then be able to differentiate their WP devices from their competitors?
Manufacturers can still differentiate their hardware from others, as we haven't specified an upper limit but a lower limit. The Nokia Lumia 900 is a good example, with its polycarbonate body and superior camera.

Will there be true multitasking in WP8?
Multitasking has been a topic of concern with almost every platform, as it reduces battery life and creates instability. Windows Phone 7.5 does not have true multitasking and applications do not consume any CPU cycles once they're in the background, except for music and radio. However, Windows Phone 8 will have some degree of multitasking for certain applications, such as VOIP and location-based services, which will even run under the lock screen. Thus, if I am somewhere near a Starbucks café, the relevant app will send me a notification that I can go get a free cup of coffee. At this point of time, we don't have any plan of having applications arbitrarily running in the background in WP8.

Will all WP8 apps work on WP7.5 phones?
Every existing app today will work on WP8 devices. However, not all apps written for WP8 will work on WP7.5 devices, because the additional hardware features in the newer phones cannot be emulated in the older WP7.5 smartphones. It will still be possible to create apps that will run on both platforms, as long as the hardware limitations are considered.

Mobile hardware is also following Moore's Law and the OS has to keep up with the pace.Apple's iOS has a yearly cycle of updates, so what about Windows Phone?
We don't yet have an update cycle, but if you look at the historic figures, we shipped WP7 in October 2010, which was a significant change from Windows Mobile 6.5. We delivered the Mango WP7.5 release in September 2011, and it was also a significant release. Finally, we announced WP8 last week, and it is architecturally even more significant than WP7.5, with a new kernel, a new app platform layer to support, and a whole new user experience. It will be launched later this year. Therefore, while we're not saying that we will deliver a new update to the OS every year, it is better to look at our track record instead.

How will it benefit to tie WP8 with the Windows 8 desktop OS?
We haven't gone into all the scenarios, but there are certain situations in which this is beneficial, such as using NFC to tap and transfer content, and also to play a multiplayer game across the platforms. Services such as Xbox LIVE, SkyDrive, Windows LIVE, Exchange, and other Microsoft-based services will be shared and therefore make the whole experience smoother. Also, the similar user experience withLive Tiles and the Metro UI will create a level of comfort when using these devices. There are a lot more things that will be announced later this year, and you can rest assured that the tie-up of the mobile and desktop OS will bring many more benefits to the end-user.
Email ThisBlogThis!Share to XShare to FacebookShare to Pinterest
Posted in news | No comments
Newer Post Older Post Home

0 comments:

Post a Comment

Subscribe to: Post Comments (Atom)

Popular Posts

  • Apple starts shipping new iPod touch, iPod nano
    W hen Apple  revealed  the new fifth-generation iPod Touch and the seventh-generation iPod nano at the widely-covered event in San Francisco...
  • Apple Will Announce iPhone 5 On September 12th Event
    Apple is known to be extremely secretive about upcoming product launches. We all know that the company takes the wraps off one flagship ha...
  • IFA 2012: HTC Announces Desire X Android 4.0 Budget Mobile Phone With 4" Screen
    After garnering some not-so-great reviews on its flagship handset the  One X ,  HTC  seems to be pinning its hopes on its mid-range Android ...
  • Best free iPhone apps of all time
    What are the best free iPhone apps worth downloading right now? Although there are a lot of great free iPhone apps to choose from, time is m...
  • IFA 2012: 10 best gadgets on display
                                                                                                                                                ...
  • Download: nexGTv Watch free live TV on your smartphone.
    View the full image nexGTv is a video streaming app that offers live TV on the move. Unlike other apps though, this one actually works, and ...
  • Sony Rolls Out Android 4.0 Upgrade For Xperia go, U, sola, And Tablet S
    Sony  has just given its users something to smile about. Ever since the  Xperia U ,  sola ,  and  go  were released , owners had been stuck ...
  • Review: Hitman: Sniper Challenge (PS3)
      Pros: Super addictive; Sniping is satisfying; Unlockable abilities; Requires good strategy to achieve high scores. Cons: Occasionally dumb...
  • F1 2012 – FULL – UNLOCKED – MULTI8
    F 1 2012 is set to deliver the most accessible and immersive FORMULA ONE game for fans of all abilities. In F1 2012 players will feel the un...
  • Microsoft launches Windows Server 2012
    M icrosoft officially released Windows Server 2012 today. The new OS shares quite a few things with Windows 8 such as the kernel and the UI....

Categories

  • .net
  • a
  • aakash
  • acer
  • agility
  • anchor free hotspot sheild app
  • andoid
  • android
  • android buyers
  • android update on samsung galaxy tab
  • apple
  • apps
  • asus
  • blackberry
  • blog
  • buy best android
  • c#
  • cpp
  • dell
  • developer
  • facebook
  • galaxy s3 explodes
  • gaming
  • get android
  • google
  • google android 4.1
  • google news
  • googletab
  • hathway
  • hcl
  • hp
  • htc
  • html
  • htmlagilitypack
  • huawei
  • iball
  • indian isp block
  • intex
  • ios apps
  • ios london 2012
  • iphone
  • iphone 5
  • jokes
  • junior
  • karbonn
  • lenovo
  • lg
  • linq
  • london 2012 mobile game
  • maps
  • mercury
  • micromax
  • microsoft
  • microsoft news
  • microsoft smartphone
  • motorola
  • new android 4.1
  • new apple iphone 5
  • new microsoft phone
  • new windows phone
  • news
  • nokia
  • nokia 808 pureview
  • nokia vs samsung
  • pack
  • programming
  • samsung
  • samsung galaxy s3
  • samsung galaxy s3 vs nokia 808
  • samsung galaxy tab
  • shopping
  • sony
  • sony xperia s ics update
  • sonygame
  • spice
  • swiftkey 3
  • swiftkey keyboard for android
  • tablets
  • torrent blocked sites
  • Tricks And Other Info
  • tumblr for ios
  • unblock torrent sites
  • upcoming android
  • videocon
  • windows
  • windows 7.8 update
  • windows phone 8
  • wishtel
  • wp 7.8
  • xbox
  • xperia s update
  • yahoo

Blog Archive

  • ►  2013 (45)
    • ►  August (2)
    • ►  July (2)
    • ►  June (1)
    • ►  May (7)
    • ►  April (1)
    • ►  March (15)
    • ►  February (14)
    • ►  January (3)
  • ▼  2012 (462)
    • ►  November (2)
    • ►  October (124)
    • ►  September (93)
    • ▼  August (60)
      • Get Everything for FREE
      • Guide: How To File Your Income Tax Return Online —...
      • Hangout with Gujarat CM Narendra Modi on 31st August
      • Samsung Launches A New Range Laser Of Printers Sta...
      • Alcatel Introduces New 3G Dongles, Partners Nimbuz...
      • Rumour: Press Shots Of Sony's 9.4" Android Xperia ...
      • Download: Krishna aur Kans (Android, BlackBerry, S...
      • ADATA Announces DashDrive HV610 USB 3.0 External H...
      • Nokia Asha 311 And Dual-SIM Asha 305 With 3" Touch...
      • Samusng Omnia M v/s Samusng Omnia W
      • Updated Google Search app for iOS allows voice search
      • Microsoft’s Metro UI renamed Windows 8 UI
      • LG Optimus 3D Max (P725)
      • Apple Sued Over FaceTime Patent Infringement In China
      • nexGTv Live TV App Users Now Get 24x7 Call Centre ...
      • Intex Launches Sense 3.0 Dual-SIM GSM Feature Phon...
      • Download Youtube Videos - 5 Best Working Softwares...
      • Windows 8 Shortcut Keys List - Every shortcut key ...
      • Check complete CPU,Intel Processor, Version and De...
      • Top 5 Must have Android Applications
      • HP ENVY New Ultrabook and SleekBook Range - Featur...
      • Features & Specifications of Samsung Galaxy Chat (...
      • Genius Launches Console-Camera Hybrid For Kids At ...
      • Pioneer India Showcases 2012 Lineup; Includes High...
      • How to: Get Jelly Bean OTA update on the Galaxy Nexus
      • How To: Baby-proof your Android device
      • Top 5 upcoming smartphones to look forward to
      • What will cable TV digitization actually cost you
      • Wikitude announces TripAdvisor AR app for BlackBerry
      • Xbox Windows games for PC, tablets to release alon...
      • Samsung launches new range of printers
      • Sony Xperia Ion launched in India at Rs. 35,999
      • Details in iOS 6 hint at a bigger screen for iPhone 5
      • ICE X Electronics launches ICE Xtreme 7 tablet
      • Karbonn Smart Tab 1 to get Jelly Bean in September
      • Google introduces Protected Ranges feature in Spre...
      • Best E-Learning Websites India
      • Microsoft Launches Kinect For Windows In India At ...
      • Zynga Launches ChefVille Game On Facebook, Sends R...
      • Previously Unseen Nokia Lumia Prototype Spotted In...
      • Spice Launches 3.5" Dual-SIM Android 2.3 Stellar C...
      • Microsoft Tightens Windows 8 Activation Policy To ...
      • Superphone Triple Threat Match: LG Optimus 4X HD V...
      • Download Magic Disc(Windows)
      • Microsoft Office 2013: First impressions
      • Get rid of Windows 8 Metro UI
      • Multiplayer games for your smartphone
      • Viral ad website for Grand Theft Auto V goes live
      • Creator of Minecraft agrees Windows 8 will be bad ...
      • FTC wants to extend rules on child online privacy
      • New colour trims of Sony Xperia SL spotted, shows ...
      • Court Documents Reveal Samsung's Plan To Make 11.8...
      • Nimbuzz Crosses 100 Million User Mark, Claims It's...
      • Amkette Launches Bluetooth Keyboard For Tablets, P...
      • Micromax funbook pro with Android 4.0 And 10.1" Sc...
      • Videocon Launches 4 GSM Phones: V1531+, Dual-SIM V...
      • LG Optimus 4X HD
      • Samsung GALAXY S Duos Specs And Photo Leaked; Look...
      • 5 Apps To Help You Catch The Olympics Fever
      • Roundtable Discussion With Greg Sullivan — Senior ...
    • ►  July (106)
    • ►  June (77)
Powered by Blogger.

About Me

Unknown
View my complete profile